Disney finally releases a teaser and gallery for Frozen!

We've all been anxiously awaiting a teaser trailer for this film and some official imagery. Those unofficial posters from several months ago just weren't going to satiate us. However, those unofficial posters were pretty close to the end result.

But let's take a look at the teaser first.

I, personally, was hoping to get an actual introduction to the Snow Queen herself, but sure, the sidekicks seem cute.

I'll be honest here - I wasn't all that impressed with Olaf the talking snowman when I first heard about him. I generally love the 2D concept art that Disney creates for CG films, but I just wasn't feeling it. But after seeing this teaser trailer, I must admit, I think he'll be a very special Disney character that people are going to love.

What does somewhat bother me about this teaser is that Disney has turned a reindeer into a dog. Was that really necessary? Truthfully, I don't know what kind of personalities and behaviors reindeer have, but I'm sure they have something interesting about them past being a significant part of Christmas marketing. If Disney wanted a dog, they should have just included a dog. I don't know. I'm really hoping that this canine behavior makes sense within the context of the film.

*EDIT* As it turns out, reindeer and dogs have a lot in common, and the behavior the reindeer is showing in the teaser is very natural. I think I was a little concerned after seeing Tangled (which I love, btw, and Maximus is a wonderful character, though the animators did have him perform some dog-like behaviors that are not natural, which I know for a fact, as I've grown up with horses my entire life) - but what the animators did here was quite appropriate.


All in all, the teaser is cute, and brings back memories of on of those wonderfully classic Disney scenes: Bambi on ice.

But now, let's take a look at the new photos added to the official Frozen gallery online.

The image that interests me most is the one of Anna looking up and seeing her sister, Elsa. The use of light and dark looks great, and, honestly, their relationship in the story is what I'm really interested in seeing.

I also find it funny that the image of Elsa is nearly the same pose as what we saw in that unofficial poster. It's kind of frustrating that the only official image of her thus far is one where she looks so tiny. I was hoping to see a standalone image of her. While the contrast of light and dark and her high position looking down at her sister suggests power, I'm still craving to see more of her in full glory. Here's hoping we'll see a few more images in the coming months.

I can promise you that at the D23 Expo this year, I will be going to whatever Frozen panel I can get to. Disney was very generous when it was just before Princess and the Frog was coming out - they showed us a full musical number and tons of art for the film, with a healthy dosage of spoilers. I'll be covering the whole expo for Examiner.com, and including some other stuff here as well (don't worry, I'll provide links!) - will be there for the full three days and I can't wait!

Anyhow, stay cool everyone! And go check out Monsters University, which comes out tomorrow!

Trouble at the Studios with 'Frozen'

I'm sure you've all heard, but Disney laid off a bunch of the hand-drawn animators a while back, and once again shut down the hand-drawn animation department. Obviously very sad, but something that Disney has done quite a few times in the past, and those animators had seen the writing on the wall since a short period before Tangled was released. Looking at past Disney history, I'm fairly confident they'll eventually re-open and close the department again in the future. CG is cheaper, easier and the company makes the excuse that CG films make more money, therefore ink and paint is a waste of the company's time. Truthfully, it's not so much the medium in which an animated film is created, but the social climate, advertising and content is what really sells or doesn't sell something. Maybe one day the suits will care enough to figure that out.

But perhaps the original way the company made feature animated films really was the better way to do things. Surprise surprise, Frozen, that upcoming CG animated feature to open in November, is apparently having some significant trouble right now. Apparently all of the people in the animation studio were asked to literally stop all the other work that they were doing to come and help fix this significantly troubled film.

Final artwork for Olaf, a sentient snowman that Elsa, the Snow Queen, created as her first attempt at making an evil snowman for her army. Olaf turned out more goofy and friendly than evil.

Is it really any wonder that they're having a tough time? The Snow Queen project has been in development at Disney for decades. It's the on-again, off-again fling Disney animation has been having. It was in development years ago, but when Disney felt that The Princess and the Frog underperformed with audiences because it was a princess film, they shelved it once more. But even then, they were having issues...issues with the Snow Queen's character, the plot, etc.

They have some strong people working on this project. They have the tools to succeed, although I think they should have given themselves more time and, well, focus. The feature film animation department used to work on only one project at a time. They didn't set severe deadlines on themselves, though admittedly that had plenty of drawbacks. Watch Waking Sleeping Beauty and you'll get the full story there.

Disney may be a powerful company, but their image will always be rather vulnerable because the public expects so much from them. Frozen could be a true powerhouse of a film, but it must have all the bells and whistles. Dreamworks continues to churn out films that make bank at the box office, but (at least in my opinion) they are nowhere near as good as most Disney films.

Advertising, Disney. Please, for the sake of your company, don't screw up the advertising!

Speaking of which, we still don't have a trailer for Frozen, and the film opens in about 6 months! I wonder if the negative feedback on the looks for Anna and Elsa (from those fake movie posters - I had a feeling they weren't genuine) have anything to do with that? Yes, the posters were fake, but the models were fairly accurate. Truthfully, the similarity in looks between Rapunzel and Anna were a bit disconcerting, not to mention the fact that she looked cross-eyed in the image. And then the Snow Queen, the character that admittedly everyone was honestly the most excited for, ended up looking like a fairy out of a Tinkerbell movie.

Last year at Destination D, there was a panel all about Frozen (that's where the image of the sentient snowman came from). And a little before that event, a video was composed as promotional material for the film - yet, interestingly enough, it was never shown at the D23 event. However, the video was leaked a week ago, and the internet was in a slight frenzy. The video has been pulled for the most part, but I still stumbled across it accidental today while doing a little research for this article. Some stills have been shared online, so I'll share some of them here now (and of course, if Disney wishes for me to take them down, I will do so). If you don't want anything spoiled (though I doubt you would have clicked to read this article then), get out of here now!

Here's a first look at one of the castles in the film. I am guessing that this is the castle that both Anna and Elsa grew up in, as they are sisters. Who knows if this part of the story is still the same, but from what was told at Destination D last year, a major coronation ceremony was taking place when Elsa's powers reveal themselves in a rather unfortunate way. This is even more tragic for her, as there is a prophecy that pretty much calls her out for ruining her kingdom in snow and frost. The girl flees, creates her own castle of ice and an army of evil snowmen, and hides inside from the rest of the world. Presumably Anna misses her sister and wants to make things right, so she goes on the dangerous quest of finding her sister with a "ragtag team."

Once can guess that this is Elsa in her icy palace. I really love this artwork with the stylization and the contrast between cold and warm, something emulated in the designs between Elsa and Anna.

Anna and Kristoff mountain climbing. This could be a set-up for a pretty interesting action sequence.

Another piece of concept art of Elsa. I'm fairly confident that this will not be how her hair looks in the final film (from everything I've heard, it sounds certain that she will have a long fishtail braid), but the dress is fairly close and if anything this just looks quite beautiful. Something that I have heard is that the snowflake motif is like the signature to Elsa's work.

This looks to be Elsa's ice castle. I feel a little bit of Maleficent's Forbidden Mountain Fortress in this, but not per say as ominous. Elsa is probably more misunderstood than evil - I like that.

More of Elsa's handiwork. What a spectacular image! I really hope we see this in the finished version of the film.

Note the color of Anna's hair. She's now more of a strawberry blonde while Elsa keeps the platinum locks, emphasizing warm vs cool colors. Her long cape is also shredded, yet she appears more free.

I'm sure many of you remember those fake movie posters. In the one featuring Anna, I noticed at least one significant white strand in her braid. While the image overall looked like unrefined CG, I don't think that was just a highlight - I'm wondering if the strand has any significance, as Elsa has white blonde hair that looks exactly like that. Anna and Elsa are sisters - is it just because they are related, or could this mean that Anna has some winter magic in her as well?

Disney created a few moments of unfinished CG animation for this video. Here are Kristoff and Anna running from something, only to come to the edge of a cliff.

Here is Anna, covering herself from Elsa's icy attack.

Elsa forming her snowflake trademark.

Actually seeing something makes me more excited about this film. Disney may be holding off any sort of promotion because they are hard at work fixing the film, but I really wish they would officially release something - anything. This leaked video might have been a mistake, but if anything I think it has helped the film. They need to start generating some buzz!

I figure that there will be a major Frozen panel at the D23 Expo this year, which I will of course be attending and covering. They had a big one for The Princess and the Frog, so why not this feature film? And it will be August, so whether they like it or not, they'll have to have something to show by then, as winter will be a hop skip and a jump away.

So, what do you think? How do you feel about Disney not sharing this promo video last year? Do you think that Disney will get Frozen's loose ends tied together nicely by the time the film opens in November? Are you excited for the film? How do you feel about the 2D vs 3D animation debacle? Talk about it here!

P.S. - Many thanks to The Rotoscopers for all their information and insight on this upcoming Disney release!

The Oft Frozen Journey of the Snow Queen

EDIT: Due to the fact that those supposed Frozen posters of Anna and Elsa were fake, and that Disney has requested their removal in many places online, I have chosen to remove the images that I originally used of them in this article. From what I have heard, the actual models were rather close to what the final character designs were, but I guess we'll have to see - Disney has to release some sort of teaser trailer soon, right?

Not too long ago, Disney gave us a first look at a piece of concept art for Frozen.

Ominously (at least that's how I felt at the time), Elsa, the Snow Queen, was left out of the image while we got a look at Anna (her sister) and Kristoff.

I suppose I've had high hopes for the Snow Queen's design. This animated film has been a long time coming, so there's quite a bit of old concept art out there.

My favorite.

The majority of the old concept art for the Snow Queen shows a very beautiful yet cruel-looking character, or at least someone that you might not feel too comfortable having dinner with. Which is probably part of the reason why this project has been so plagued with problems story-wise.

This film has had several stops and goes...going all the way back to the 1930s, believe it or not (though back then it was supposed to be part live-action and part animation). The project was once called "The Ice Queen" as well as, of course, "The Snow Queen." I'm fairly confident that the project is now called "Frozen" because of how well Tangled did. Those guys in marketing must be convinced that due to the name change for Rapunzel's story and somehow "hiding" the fact that the film was a princess story, instead of making it obvious with The Princess and the Frog, Tangled did better than they thought it would.

In fact, when Princess and the Frog didn't do quite as well as they wanted, that's when Disney chose to rename the Rapunzel film. Disney has wanted to make as much as it did when The Lion King came out ($312 million). Never mind that the film was competing with Avatar at the time and that that's when the economy truly went down the tanker...

That was also one of the instances when the Snow Queen project was shelved. A princess and traditionally hand-drawn film? Oh no, that simply wouldn't do! In fact, mere days before Tangled was released, Ed Catmull stated that Disney was done with fairy tales for a while (though I will emphasize here that after nearly everyone freaked out from what he said, he went on record saying that he didn't mean that Disney would never churn out a fairy tale film ever again). But he and John Lasseter, who oversaw Disney animation, canned not just the Snow Queen film, but also a version they were planning of Jack and the Beanstalk. It's kind of ironic, considering that, once upon a time, John was very eager to actually direct the Snow Queen project, actually wanting to direct a princess film.

Then Tangled was released and earned over $200 million domestically, and the big boys that scoffed at fairy tales and princess stories were reminded why Disney became a powerhouse in the first place. Yes, it helped that Flynn/Eugene was an actually interesting character and the film had some action and adventure - but that never changed the fact that the film was still a fairy tale centered around the story of a princess. The Princess and the Frog had an interesting male character (and was just all-around solid with great word of mouth) as well, but perhaps featuring Flynn more prominently for Tangled's promos helped.

There is something to be said for setting the bar too high for your own good, though. Disney/Pixar cannot expect to get the same set of numbers at the box office every time. Instead of focusing so much on how much of a box office blockbuster they create, they should be more focused on the creative quality of their films (not that quality has gone awry yet per say). And as we all know, Disney makes the majority of its money from their films in the long-run, not simply the time that their films are out in theaters. Merchandise is a huge money-maker, especially where the princesses are concerned. 

Anyhow, Tangled proved that the world still wanted to see Disney princesses and fairy tales, which is why the Snow Queen project made a comeback. But perhaps Disney is trying a little too hard to replicate Tangled's success. Besides the name change, the new Disney Princess Anna looks an awful lot like Rapunzel.

So what if they gave Anna blue eyes and strawberry blonde hair instead of green eyes and regular blonde hair...they still look like they could be sisters.

Is this the price of doing this film in CG? Are all of the girls are going to have the same head shape, eyes and nose? People have noted how similar Ariel and Rapunzel are in design, but honestly, after seeing Anna I feel it a bit less. If Disney took the film in a more unique art direction, it would not be so obvious. But at least all of the snow will look luminous...

The original Hans Christian Andersen story actually features children (Kai and Gerda) as main characters. I'm not sure why Disney decided to drop this idea...perhaps they were hung up on creating a romance. But they did toy with the idea. As for the name changes, while I have heard some criticism regarding the matter, I do not see a big problem with it. As someone who has family from that part of the world, I can safely say that all of their names are very Danish.

I am happy to see that Kristoff is a slightly burlier man. While not quite a Bastion (a shelved concept for Rapunzel's beau), he's not as thin as he was in his original concept art.

They have strayed quite far from the original fairy tale, and that is their right as creators of entertainment. But they do seem to be pushing further and further away from the original fairy tale and original concept. The Snow Queen, or Elsa, looks like she came straight out of one of the CG Tinkerbell films or even from Dreamworks. Here's the brand new poster of her (sorry about the awkward logo).

It's true that once Disney decided to toy with more serious animated features, their box office revenues began to dip. Somehow The Lion King, which took the plot of Shakespeare's "Halmet," was able to find a strong balance between comedy and tragedy, and without feeling like it was some sort of formula. But once Pocahontas and The Hunchback of Notre Dame were released, audiences dropped from the numbers they had built from earlier in the Disney Renaissance.

It's a shame, really. I actually love Pocahontas and Hunchback. They both have sweeping scores, beautiful animation and I felt that Disney made some bold choices with those films. Perhaps part of the problem was that they weren't dedicated to being serious enough...the moment where they would try to implement comedy or cut certain songs were possibly where things went wrong. But in any case, trying to make a film for everyone is shooting yourself in the foot. 99% of the time you just can't please everyone.

Disney is definitely leaning towards a comedic feel, however. Besides a one-antlered reindeer, there will also be a talking snowman named Olaf. He's a snowman, and this film will be released for the holidays, which means a bunch of Christmas merchandise tie-ins. Not quite sure how I feel about him yet.

I still have high hopes for this film, regardless of all the changes it's gone through. Part of what can help ensure that this film isn't just about some cold-hearted [insert derogatory female term here] and coming across as woman-hating, Jennifer Lee, who co-wrote the script for Wreck-It Ralph, will be co-directing this film alongside Chris Buck, as well as contributing to the film's script.

Besides the script and direction, the music and casting sounds promising. Kristen Bell will voice Anna, and Idina Menzel will voice Elsa. Both have great musical theatre chops, though obviously the latter is more well-known for it than the other. While we saw Idina in Enchanted (and was even animated as a fairy tale version of herself), playing a leading role in a Disney animated feature must be a dream come true.

As for the score and lyrics, Broadway vets Robert Lopez and Kristen Anderson-Lopez (a married team, aww) are taking care of it. You can bet that the lyrics will be very clever and probably quite funny.

So while Frozen may not be the film we all expected it to be from the beginning, it will probably be successful in that it will entertain audiences. And that's really the most important aspect in all of this, right?

And in the meantime, I'll be anxiously awaiting that secret 2D animated film that Ron and John are working on for (I believe) 2014.